What is a Layer Brand?
A Layer Brand identifies who created, owns, or produces the item, place, or experience you’re sharing.
Every Layer has a story. Every story starts with the right Brand.
What Is a Layer Brand?
The Brand identifies the company, organization, or creator behind your Layer.
Think of it this way:
Your Item Name is what you call your Layer.
Your Brand is who made it, owns it, or created it.
Choosing the correct Brand helps other people discover similar Layers and allows Layer to organize content more accurately.
Think About It Like This
When someone visits your profile, they see your story.
When Layer looks behind the scenes, it uses the Brand to understand who created the item or experience you’re sharing.
That’s why the Brand should always represent the real brand, company, organization, venue, or manufacturer whenever possible.
Notice that the Item Name is personal.
The Brand stays consistent.
Common Mistakes
❌ Using a category as the Brand
Item Name
Golf Course
Brand
Golf Course
Instead, use the actual Brand.
✅ Better
Item Name
Round at TPC Sawgrass
Brand
TPC Sawgrass
❌ Using the product as the Brand
Item Name
Rolex Datejust
Brand
Rolex Datejust
✅ Better
Item Name
My Everyday Watch
Brand
Rolex
❌ Using your own description
Item Name
Favorite Grill
Brand
Backyard BBQ
✅ Better
Item Name
Saturday Brisket Setup
Brand
Traeger
Why Does This Matter?
Choosing the correct Brand makes Layer better for everyone.
It helps:
Organize Layers accurately.
Improve search results.
Recommend similar products.
Connect people with shared interests.
Make it easier to discover new brands and experiences.
Most importantly, it keeps your Layer focused on your experience, while the Brand identifies who created it.
Quick Tip
If you’re unsure what to enter, ask yourself:
“Who made this, owns this, or created this?”
If you can answer that question, you’ve found your Brand.
