What is an Item Name?
What Is an Item Name?
Your Item Name is the title of the specific product, place, or experience you're adding to your Layer profile.
Think of your profile as a collection.
Every Layer represents one item in that collection, and the Item Name helps identify exactly what it is.
A good Item Name should be clear, specific, and easy to recognize at a glance.
Item Name vs. Brand
One of the most common questions new users have is:
"What's the difference between an Item Name and a Brand?"
The easiest way to remember it is:
Item Name: What is the specific item, place, or experience I'm sharing?
Brand: Who made it, owns it, or created it?
The Item Name identifies the Layer.
The Brand identifies where it came from.
Tips for Choosing an Item Name
The best Item Names are:
Specific
Easy to recognize
Closely tied to the item itself
Consistent with how you'd identify it in your own collection
If someone quickly scrolls your profile, they should immediately understand what each Layer represents.
Avoid These Mistakes
❌ Too Generic
Item Name
Golf Clubs
Watch
Grill
Stroller
✅ Better
Item Name
Scotty Cameron Newport 2
Rolex Submariner Date
Solo Stove Bonfire 2.0
UPPAbaby Vista V3
❌ Using the Brand as the Item Name
Item Name
Rolex
Brand
Rolex
✅ Better
Item Name
Rolex Submariner Date
Brand
Rolex
❌ Naming the Category
Item Name
Golf Course
Brand
TPC Sawgrass
✅ Better
Item Name
Round at TPC Sawgrass
Brand
TPC Sawgrass
Think Collection, Not Categories
Your Layer profile should feel like a curated collection of meaningful products and experiences.
Instead of seeing:
Watch
Golf Clubs
Grill
Shoes
Someone should see:
Rolex Submariner Date
Scotty Cameron Newport 2
Solo Stove Bonfire 2.0
Nike Air Zoom Victory Tour 4
Specific Item Names make your collection more interesting to explore and make it easier for others to discover products and experiences they may want to learn more about.
Quick Tip
Before saving your Layer, ask yourself:
"If someone browsed my profile, would they immediately know exactly what this Layer represents?"
If the answer is yes, you've chosen a great Item Name.
