What Are Interest Tags?
What Are Interest Tags?
Interest Tags organize every Layer on Layer.
When you create a Layer, you’ll choose the one Interest Tag that best represents that item.
Think of Interest Tags as categories that help people discover the things they’re interested in.
Whether you’re sharing golf clubs, a home gym, hiking boots, or a smoker, the Interest Tag helps place your Layer where people with similar interests can find it.
Why Do Interest Tags Matter?
Interest Tags make discovery possible.
Instead of scrolling through random content, Layer helps connect people through shared interests.
Choosing the right Interest Tag means your Layer can be discovered by people who appreciate the same hobbies, passions, and lifestyles.
It’s one of the ways Layer keeps your feed relevant and personalized.
Why Can a Layer Only Have One Interest Tag?
Every Layer focuses on one primary interest.
While a product may relate to several topics, asking you to choose the single best Interest keeps Layer organized and makes discovery more meaningful.
For example:
A pair of golf shoes could fit under:
Golf
Footwear
Athletics
Rather than appearing everywhere, you’ll choose the Interest that best represents why you’re sharing that item.
This keeps feeds cleaner and helps ensure people discover your Layer for the right reason.
Examples of Interest Tags
Interest Tags cover a wide variety of hobbies, lifestyles, and passions.
Some examples include:
Golf
Home Gym
College Football
Baby Things
Home Decor
Hiking
Running
Cooking
Photography
Fishing
Snowboarding
Craft Beer
Casual Style
Jerseys
Wearable Tech
As Layer grows, new Interest Tags will continue to be added to reflect the things people care about.
Interest Tags help organize Layers across the platform.
Choosing the Best Interest Tag
Ask yourself one simple question:
“What is this Layer primarily about?”
If you’re sharing your favorite smoker because you love barbecue…
Choose Smoking Meats, not Outdoor Living.
If you’re showing off your new golf clubs…
Choose Golf, not Fitness.
If you’re sharing your favorite stroller…
Choose Baby Things, not Parenting.
The goal is to choose the Interest someone would naturally browse to discover your Layer.
How Interest Tags Improve Your Feed
Interest Tags don’t just organize your own profile.
They also help shape what you discover across Layer.
As you engage with Layers and Communities related to your interests, Layer can recommend more content that matches what you enjoy.
The result is a feed built around genuine interests instead of viral trends.
Interest Tags Help Build Communities
Interest Tags are the building blocks of Communities.
Related Interest Tags come together to create larger Communities like:
Golf Life
New Parents
Fitness at Home
Fanatics
Outdoor Adventures
This allows people to discover content in the way that feels most natural to them—whether they’re exploring a specific Interest or an entire lifestyle.
[FULL-WIDTH FEATURE IMAGE]
Placement: Before the conclusion.
Image Idea: A clean collage of several Layer cards from different categories with colorful Interest Tag badges visible.
Purpose: Show the variety of Interests available on Layer.
One Interest. Better Discovery.
Every Layer tells part of your story.
Interest Tags help make sure the right people discover it.
By choosing the Interest that best represents each Layer, you’re helping organize the platform while making it easier for others to connect through the things they genuinely care about.
It’s a simple choice that makes discovery better for everyone.
