What Are Communities?
What Are Communities?
Communities are where people with similar interests come together on Layer.
Instead of following random content, Communities help you discover people through the hobbies, passions, and lifestyles you care about most.
Whether you’re into golf, parenting, fitness, fashion, outdoor adventures, or college football, there’s a Community built around those interests.
Communities make discovering people feel natural.
How Do Communities Work?
Every Community is built from a collection of related Interest Tags.
Think of it like this:
Layers are the individual items people share.
Interest Tags organize those Layers.
Communities bring related Interest Tags together into one place.
This creates a better way to explore the people, products, and experiences that matter to you.
Communities bring together people who share similar interests.
Examples of Communities
Communities represent broader lifestyles rather than individual products.
For example…
Golf Life
May include Interest Tags like:
Golf
Golf Accessories
Golf Apparel
Golf Courses
Golf Bags
New Parents
May include:
Baby Things
Feeding
Child Development
Nursery
Strollers
Toys
Fanatics
May include:
Team Pride
Jerseys
Tailgating
Stadiums
Collectibles
Outdoor Adventures
May include:
Camping
Hiking
Fishing Gear
Overlanding
Kayaking
Every Community is made up of many related interests.
Why Should I Join Communities?
Joining Communities helps personalize your Layer experience.
As you join Communities, it becomes easier to:
Discover people with similar interests
Find new products and recommendations
Explore authentic Layer Stories
Build a feed around the things you genuinely enjoy
The more Communities you join, the more personalized your experience becomes.
Can I Join More Than One Community?
Absolutely.
Most people belong to several Communities because most people have more than one passion.
For example, someone might belong to:
Golf Life
Fitness at Home
Fanatics
Or…
New Parents
Homestyle & Decor
Kitchen Creators
Your profile is unique, and your Communities should reflect that.
Do I Have to Join a Community?
No.
You can browse Layer without joining Communities.
However, joining the Communities that interest you is one of the best ways to personalize your experience and discover more of the content you’ll enjoy.
Communities Are Built Around People
Communities aren’t just collections of products.
They’re collections of people.
Every Layer inside a Community represents someone’s story, experiences, recommendations, and passions.
That’s what makes Layer different.
Instead of following trends, you’re discovering real people through the things they genuinely care about.
[FULL-WIDTH FEATURE IMAGE]
Placement: Before the conclusion.
Image Idea: A collage featuring several Community tiles connected to Layers from different users, reinforcing the relationship between Communities, Interests, and people.
Purpose: Visually explain that Communities are built from many individual Layers and stories.
Find Your Community
Whatever you’re passionate about, chances are there’s a Community waiting for you.
Start by joining the ones that reflect your interests.
As you continue adding Layers and exploring new Communities, Layer becomes a personalized place to discover people who enjoy the same things you do.
Because the best conversations often begin with a shared interest.
